Audi Canada at the autoshow
For Audi Canada at the Canadian International AutoShow, I led the creative direction for real-time social content, shaping a cohesive visual presence across Canada.
Working with a content creator, I defined the look and feel and developed a detailed shot list to guide capture. I then transformed the raw assets into platform-specific content that felt premium, dynamic, and distinctly Audi.
Montreal AUTO SHOW
TEASER
Using motion, pacing, and sound to create intrigue ahead of the AutoShow. Designed to spark curiosity rather than reveal all the details.
sTORIES
Stories focused on immediacy and movement, capturing the energy of the show in a fast, digestible format. I edited short-form video and imagery into a flowing narrative that felt native to the platform while still aligned with Audi’s premium tone, and creating a callout for Audi enthusiasts to test drive the All-New Audi Q3.
carousel
The carousel was designed to hero key moments from the AutoShow while maintaining a polished, editorial feel. Using the creator’s imagery, I curated pacing, and sequencing, to tell a concise visual story that balanced vehicle detail, atmosphere, and brand presence.
Photography
Toronto AUTO SHOW
TEASER
Dynamic motion and the use of trending audio to build hype, balanced with refined pacing and cinematic vehicle shots to maintain a premium, unmistakably Audi feel.
F1 HYPE REEL
An F1 hype reel built around the Audi R26 racecar as the undeniable star of the show. Fast-paced edits, bold motion, and high-energy audio amplified the intensity of Formula 1 while maintaining Audi’s premium visual language. Created to spark excitement and drive traffic, the reel positioned the car as a must-see moment, inviting audiences to experience it in person at the Auto Show.
sTORIES
An Instagram story set spotlighting the Audi Q3 and the Audi R26 F1 racecar, supported by the wider lineup. The sequence balanced performance and innovation with clean, premium design, using dynamic transitions, close-up details, and motion-driven moments to highlight the contrast between everyday versatility and track-bred engineering, all through a distinctly Audi lens.
carousel
A long-form carousel designed to capture the full Audi Auto Show experience in one cohesive story. Spanning 8 frames of mixed static and video content, it showcased the Audi Q3, the Audi R26 F1 racecar, and the broader lineup while revealing the scale and atmosphere of the space. The blend of stills and motion allowed viewers to move through the environment digitally, balancing performance moments with premium details to deliver a complete, immersive recap.
Photography
