Audi Canada AT F1
Ahead of Formula 1 in 2026, I worked on early-stage brand storytelling for Audi Canada, building anticipation and awareness throughout the 2025 season.
Timed around the Canadian Grand Prix in Montreal, the work focused on establishing Audi’s motorsport legacy and future intent through print and large-scale environmental branding. Each execution was designed to feel premium, purposeful, and rooted in Audi’s performance DNA, setting the stage for what’s to come.
Out-of-Home Branding
EDitorial
Two magazine spreads were created for the official program book distributed during race weekend. The layouts balanced heritage and future-facing storytelling, introducing Audi’s return to the pinnacle of motorsport while reinforcing its long-standing connection to performance, engineering, and innovation.
Motorsport History Wall
A massive wall graphic served as the centerpiece of an activation, illustrating Audi’s motorsport journey from the 1980s through to today. Designed as a chronological visual narrative, the wall connected past achievements to Audi’s future in Formula 1, reinforcing credibility, legacy, and long-term commitment to the sport at scale.
